Food came to life and became the protagonist in this campaign for the McDonald's network with the touch of 3D modeling and animation.
McDonald's with Dead Pixel called Cafundó to do the 3D modeling and animation for the national campaign "Afinal #MCÉMC, certo?". To create a more attractive advertisement, we mixed live action and 3D characters from your snacks. In the campaign, a hamburger, a portion of fries and a milkshake straw come to life and interact with the actors in a fun way and with an unusual narrative. The campaign involved 3 commercials, informing that at McDonald's your money is always worth more.
With the filming of the campaign carried out by the production company Dead Pixel, the studio started modeling the foods. After many retouches, the modeled foods became more and more like the real thing! Moving towards the end of the project, the food still needed to be animated. For this to happen, videos produced in the studio were used to create the personification of each object, such as the potato that massages.
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