SADIA XMAS RECIPES FOR AMAZON ALEXA

How about using a voice assistant to help you make that tasty meal?​

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RECIPE SKILL

How about using a voice assistant to help you make that tasty meal? With their customers in mind, Sadia and the Africa agency sought out Cafundó Estúdio Criativo to develop a Christmas recipe skill for Alexa, Amazon's voice assistant, using their season products (turkey, tenderloin, etc).

To access the skill, just say “Open Sadia” for Alexa to present several recipes developed by the brand's consultant chefs and by the Tastemade recipe channel, such as Brazilian turkey, caprese stuffed turkey, tenderloin with pineapple sauce, among others. Alexa lists the ingredients and walks the user step by step in creating the recipe.​

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INNOVATION AND FACILITY​

The voice interface was developed so that the user can easily find the recipe he is looking for and be able to cook without having to interrupt his process to look at his cell phone or the old notebook of recipes. Several tests were carried out to find the best conversation flow and generate a tone of sympathy and emotion in the voice.​

The skill can be accessed by any smartphone or device connected to Alexa, including a graphical interface for the Amazon Echo, for example. It is part of the “SadI.A” initiative, created by the Africa agency, which this year works on the concept “The more you know about Christmas, the better Sadia gets”. Over time new recipes will be added.​

Now it's time to roll up your sleeves, put on your chef's hat and say: "Alexa, ask Sadia for a recipe for Tender."

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