The experience shows New Holland agricultural equipment through augmented reality.
Cafundó created an augmented reality experience to show New Holland equipment. New Holland is a multinational manufacturer of implements focused on the agricultural, industrial and civil construction areas.
The largest agricultural machinery manufacturer in Latin America contacted the studio to create a new communication for its harvesting, spraying and sowing equipment.
The company's main goal was to create an impactful and efficient experience for its sellers to show their products at events. The studio created an augmented reality experience to expand the visibility of products in the agricultural field.
Cafundó transformed all the information from the equipment into a much more creative and innovative communication. Since there were already folders for the equipment, the studio got its hands dirty to turn the sheet of paper into a three-dimensional interaction.
After receiving all the information, the project started with 3D modeling and textures on the equipment to make the entire digital environment consistent with the real thing. As a final touch, an interface was added on the pieces of equipment and videos so that all communication became more attractive and informative.
The New Holland Augmented Reality Experience for Events is designed to reach the diverse customers at trade shows. With interactive content, the company manages to reach and surprise everyone at the event.
In addition to being innovative, interactive experiences can expand companies' communication and engage many people with unique and remarkable moments.
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