Motion Graphic made for the sustainability campaign from Sicoob SC/RS
Sicoob SC/RS is committed to the results generated by interactions and the impacts caused by human decisions and, for that, it has a management program based on the creation of sustainable values that uses the slogan “thinking the future in the present”.
To explain these values, Cafundó Estúdio Criativo made a dynamic video that tells the challenges in the construction of the sustainability policy of Sicoob SC/RS.
As an aesthetic resource, a dynamic identity was created that conveys the idea of movement, with quickly recognizable icons that follow the rhythm of the narration telling the story of the video.
The video was able to convey all the concepts and aspects developed for the campaign, giving the idea of fluidity with the elements and animations and highlighting the values shared by the brand.
